Case study - Intel
INTEL DEMAND GENERATION SURVEY
Background of the project
– Explore and understand Moroccan’s digital behavior;
– Drive impactful PR to help generate demand;
– Position Intel Inside tablets, 2 in 1s and portable All in One PCs.
– Launch a national survey with a sample of 2500 connected users;
– Create multimedia content (infographic, video,..) featuring top insights from the research results;
– Organise a PR conference and Press Release publication.
– Useful insights and better understanding of technology use by moroccans;
– Press conference gathered 34 journalists from business mainstream media including 3 radio stations and a national TV channel.
– Very large PR coverage by all media types with +39 articles, 2 TV reports, 3 Radio detailed coverage.
Some of the PR coverage of the research results:
“The press feedback was very positive and interest was high as expressed by a widespread coverage of +39 articles across titles. Coverage tone was factual and reached all media types”
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