Case study - Intel

Case study - Intel

INTEL DEMAND GENERATION SURVEY

Background of the project

– Explore and understand Moroccan’s digital behavior;
– Drive impactful PR to help generate demand;
– Position Intel Inside tablets, 2 in 1s and portable All in One PCs.

– Launch a national survey with a sample of 2500 connected users;
– Create multimedia content (infographic, video,..) featuring top insights from the research results;
– Organise a PR conference and Press Release publication.

– Useful insights and better understanding of technology use by moroccans;
– Press conference gathered 34 journalists from business mainstream media including 3 radio stations and a national TV channel.
– Very large PR coverage by all media types with +39 articles, 2 TV reports, 3 Radio detailed coverage.

PR COVERAGE

Some of the PR coverage of the research results:

TESTIMONIAL

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